UP THERE x Nike Air Max DN 

MARCH 2024

AGENCY: Space Between
ART DIRECTION/STYLING/PHOTOGRAPHY: Indra Davaatseren
GRAPHIC DESIGN: Ben Fisher
EDITING: Rob Summons
PRODUCER: Stephanie Jones
PRODUCTION ASSISTANT: Chloe Davies
MOTION: Sam James
MOTION ASSIST + DIGI PHOTOGRAPHY: Li Anne Kuek
HMUA: Kate McWilliam
SOUND DESIGN: Jordan Panasewych
TALENT: Bella Brown, Louis Lim, Seb Campitelli

For Air Max Day 2024 Nike pushes things into the future with the Air Max DN — a completely new silhouette maxed-out with four crystal-clear Tuned Air cylinders embedded into the heel.⁠

To highlight this new entry to the Air Max dynasty at UP THERE we highlight three Melbourne fashion icons making the DN their own. Run and gun it was a pleasure to represent these icons stylistically in a format somewhere between UGC and heavily produced.