UP THERE x Nike Air Max DN
MARCH 2024
AGENCY: Space Between
ART DIRECTION/STYLING/PHOTOGRAPHY: Indra Davaatseren
GRAPHIC DESIGN: Ben Fisher
EDITING: Rob Summons
PRODUCER: Stephanie Jones
PRODUCTION ASSISTANT:
Chloe Davies
MOTION: Sam James
MOTION ASSIST + DIGI PHOTOGRAPHY: Li Anne Kuek
HMUA: Kate McWilliam
SOUND DESIGN: Jordan Panasewych
TALENT: Bella Brown, Louis Lim, Seb Campitelli
For Air Max Day 2024 Nike pushes things into the future with the Air Max DN — a completely new silhouette maxed-out with four crystal-clear Tuned Air cylinders embedded into the heel.
To highlight this new entry to the Air Max dynasty at UP THERE we highlight three Melbourne fashion icons making the DN their own. Run and gun it was a pleasure to represent these icons stylistically in a format somewhere between UGC and heavily produced.